How You Fit Into the Future Of Fashion
What is the current state of affairs with fashion?
The average woman wears a size 14, yet the majority of retailers do not cater to the plus size community.
Why is this so?
Is it harder to design for plus size women? Does it actually cost more? Will the plus size community actually come out and buy the clothes? Or, are there are other forces at play? Maybe, there is a stigma surrounding “plus size” or “fat”. Is it that brands don’t want to be associated with the plus size labeling?
Whatever the “excuse” is or has been, there a definite shift happening now with the emergence of many bloggers, models and independent designers catering to the plus size community, shifting the conversation for the industry as a whole, in a direction that focuses on a more inclusive definition of “beauty.”
Here are four ways you can join this movement, which will shape the future of fashion as we know it.
1. Love Your Body - Regardless of How Much You Weigh
2. Support the Brands that Support You
3. Make Your Voice Heard
4. Create Your Own Fashion Persona
We are currently witnessing a fashion revolution underway, where the voices of consumers, like you and me, are being heard and changing the way retailers operate. At least from my perspective, shopping in my size has never been easier and more enjoyable.
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